Population Services International (PSI)

A nonprofit organization harnessing the vitality of the private sector to address the health problems of low-income and vulnerable populations in more than 60 developing countries, with programs in safe water, malaria, nutrition, family planning and HIV/AIDS. It deploys commercial marketing strategies to promote health products, services and healthy behavior that enable low-income and vulnerable people to lead healthier lives. Products and services are sold at subsidized prices rather than given away in order to motivate commercial sector involvement.